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Real-time intelligence. Real results.

Pega’s proven AI already powers experiences for more than 1.5 billion (yes, billion) consumers worldwide. Find out how to put it to work for your business and your customers.

"When you make it more real-time, you make it more relevant. Customers expect us to know what they're thinking right now."

Jo Allen Business Lead – Next Generation Decisioning

Act fast with split-second insights

Every second of every customer interaction, decisive moments emerge. That’s why you need to act in real time. Too much lag and you squander the opportunity to fix an experience, win over a new customer, or stop someone from leaving you forever.

With some solutions, “real time” means “soon.” That’s not fast enough. Pega connects to streaming data, tracks meaningful patterns, finds insights, and delivers the best prescriptive actions in less than one second.

How? We’ve built the industry’s leading real-time AI engine, integrated with the best digital automation tools you can buy, handling millions of interactions a day. Stop hoarding and batching data, and start doing what your customers expect: acting immediately and with relevance.

Real-time, omni-channel AI

Optimize every customer interaction for both experience and value.


How real-time AI drives customer lifetime value

Treating engagements as a series of one-off, one-time, interactions is setting yourself up for failure.

Stay connected. Stay relevant.

Irrelevant offers. Salespeople lacking commercial insights. A slow, disorganized service experience. Sounds nothing like your company, right? Think again.

The relevance problem is real, and you won’t solve it by adding more devices, sensors, and data. Pega’s real-time AI works like a single, always-on brain that scans streaming cross-channel data and finds hidden opportunities. It instantly alerts front-line agents, salespeople, and customers with contextual insights, not just more data to sift through.

With the Pega Customer Decision Hub delivering real-time intelligence, you’ll have the power to create timely, relevant, and well-coordinated experiences. In other words, exactly what today’s customers demand.

Flip the switch to transparent AI

AI can deliver huge benefits, but what about the risks? “Black box” AI strategies can expose your business to regulatory issues, PR nightmares, and more – not to mention the potential loss of your customers’ trust.

That’s why we created the Pega T-Switch, a built-in transparency switch that ensures AI is only applied in cases where it makes sense. While transparent AI is not always the most effective use of AI, it is absolutely essential for your high-risk cases.

No other vendor in the market today gives you this level of AI control. With Pega’s pragmatic, trusted, and transparent solution, you’re always in the driver’s seat.

PegaWorld Video

Risks and rewards of AI

Find out how your business can stay transparent and accountable while still realizing AI’s full potential.


Prepare for the future of work

See how senior leadership at organizations around the globe are integrating AI and robotics into the workforce.

Help your employees help customers

AI doesn’t replace people; it simply makes them better at what you’ve hired them to do. Think of it as giving customer-facing teams “superpowers” to transform how they work – and how work gets done.

AI empowers your employees and systems to sense the customer’s intent during every interaction, and even to know the right thing to say or do. It guides them to take the next best action dynamically throughout the customer’s entire lifecycle.

Every second your employees waste on low-value tasks is another second your competitors are gaining on you. By using AI to automate repetitive tasks, you free up your people to perform higher-value work that benefits your bottom line.

Real-time intelligence for better relationships

Sense moments of need as they happen, then act in a way that thrills customers.
Pega Marketing

Evolve from batching and blasting to using real-time intelligence.

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Pega Sales Automation

Uncover hidden revenue. Drive faster deal progression. Sell smarter.

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Pega Customer Service

Solve problems before customers feel pain.

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Pega Customer Decision Hub

Real AI. Real results. In real time. Upgrade every customer interaction.

Learn more
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Customer Case Studies

"Now, we can see everything in real-time, and customer advocacy has improved by 180%."

Frank Ferguson Senior Business Analyst
Check out the case study
paypal logo

"We predict you’re going to call … and provide you with a resolution path before you need to actually contact山东体彩11选5."

Eddie Batlle Customer Engagement Principal Architect
Check out the case study
heathrow logo

"We know in real time, accurately, what’s happening. That way everyone can play their part coherently and consistently deliver a good service to the passenger."

Colin Matthews CEO
Check out the case study
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